Advertising and promotion budget (unaudited) for Q4 FY 2015 (Rs. 1,027 crore) up by 22% as compared to Q4 FY 2014 (Rs. 840 crore)

exchange4media Staff May 9, 2015 4:16 PM

The new mobile app to make live TV, news feed and top videos available on smartphones

exchange4media Staff May 9, 2015 12:39 PM

Bradley will oversee optimisation of CNN International’s audience, international roll-out of the company’s programmatic strategy and implementation of more advanced data-led strategies including the integration of social media

exchange4media Staff May 9, 2015 12:38 PM

Titan Raga’s campaign ‘When is the right time to get married?’ tells women not to succumb to undue pressures of getting married for all the wrong reasons

Sarmistha Neogy May 9, 2015 9:37 AM

Naidu & Panjabi is a boutique creative agency helmed by by Keshav Naidu and Kahini Panjabi with clients ranging from personal care to hospitality and e-commerce. It recently bagged the account for Ziffy.com

exchange4media Staff May 9, 2015 9:23 AM

Given the fact that programmatic advertising has not yet taken off in India, the challenge for the ATD entities has been substantial. While some ATDs have chosen to stick with the original mandate of focusing on growing the share of programmatic buying within their groups, others have morphed into demand aggregation engines, says Komli Media’s Ruksh Chatterji

Ruksh Chatterji May 9, 2015 9:09 AM

In the past, ad films like Lifebuoy Gondappa and Google Reunion have won the title

Sarmistha Neogy May 9, 2015 8:55 AM

“If anyone desires that his/her email id should not be displayed, it may be specifically stated so in the email. However, a proper name for identification and display in the counter comment must be included,” said TRAI

Abid Hasan May 9, 2015 8:46 AM

“If anyone desires that his/her email id should not be displayed, it may be specifically stated so in the email. However, a proper name for identification and display in the counter comment must be included,” said TRAI

Abid Hasan May 9, 2015 8:44 AM