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Guest Column: Agency Trading Desks and their impact on Indian advertising ecosystem: Ruksh Chatterji
Given the fact that programmatic advertising has not yet taken off in India, the challenge for the ATD entities has been substantial. While some ATDs have chosen to stick with the original mandate of focusing on growing the share of programmatic buying within their groups, others have morphed into demand aggregation engines, says Komli Media’s Ruksh Chatterji
Ruksh Chatterji May 9, 2015 9:09 AM
