Date-wise News
Two In-Book honours for Indian creatives at D&AD Awards 2013?blur=25

Work by Ramesh Deo Production for Nike and Leo Burnett Mumbai for McDonald’s are the two campaigns that will feature in the D&AD Annual 2013

exchange4media Staff Apr 23, 2013 11:37 PM

My FM hikes advertising rates by 20 pc?blur=25

The decision has been taken to keep up with the increasing demands and give a clutter free environment to advertisers

exchange4media Staff Apr 23, 2013 9:54 PM

Percept Profile associates with IPREX?blur=25

Percept Profile will be an addition to IPREX’s existing Indian partner Concept PR, as the global network of communication agencies builds a team in India

exchange4media Staff Apr 23, 2013 8:04 PM

Unveiling soon: The Media Maharathis of India?blur=25

The initiative by exchange4media and samachar4media will honour and recognise the work of 50 journalists across the country from print and television

Abid Hasan Apr 23, 2013 7:51 PM

Hit a roadblock with digital? Here's how to create the perfect digital brief?blur=25

IDMA Jury Chair Mahendra Swarup, President, IVCA & Advisory Member Atul Hegde, CEO, Ignitee shed light on how marketers can come up with a winning digital brief

Saloni Surti Apr 23, 2013 7:32 PM

2-min video: Manish Tewari on 10+2 ad cap?blur=25

We are trying to facilitate a dialogue between the regulator and the industry to come out with a solution, says the Information & Broadcasting Minister

Abid Hasan Apr 23, 2013 7:05 PM

Omnicom Media Group brings on board Sulina Menon?blur=25

Omnicom Media Group has strengthened its senior leadership team with the appointment of Menon as Managing Partner North

Priyanka Mehra Apr 23, 2013 6:57 PM

Madison PR expands India presence?blur=25

Madison PR has added 20 new clients to its kitty across diverse sectors in recent months. The agency has also commenced its operations in Hyderabad

exchange4media Staff Apr 23, 2013 6:54 PM

Percept’s Ajay Chandwani on Montreux International Festival Jury?blur=25

The Festival will have Jury deliberations on April 25. Also part of the jury are Frank Bodin of Havas Switzerland & BBDO London’s Mike Sutherland, among others

exchange4media Staff Apr 23, 2013 6:53 PM

VivaKi Partnerships Unit bags Lovely Professional Univ biz?blur=25

The win comes on the back of a multi-agency pitch. The mandate will include print in the first go, followed by digital media and television

exchange4media Staff Apr 23, 2013 6:52 PM

CVS Sharma joins Star TV as Vice President – Digital?blur=25

Sharma quit Leo Burnett Worldwide early this month. He will replace Lalit Bhagia at Star TV

Saloni Surti Apr 23, 2013 6:51 PM

Reliance Communications partners with Twitter to bank on T20 fervour?blur=25

The telecom service provider is the first to partner with Twitter in India on the new ‘Twitter Access’ program

exchange4media Staff Apr 23, 2013 2:38 AM

CVS Sharma joins Star TV as Vice President – Digital?blur=25

Sharma quit Leo Burnett Worldwide early this month. He will replace Lalit Bhagia at Star TV

Saloni Surti Apr 23, 2013 2:13 AM

Can a 3-min 'Prison break' imprison viewers??blur=25

To tap the 38 cities undergoing digitisation, Tata Sky has launched a 210-sec long TVC. It is based on the insight that professionals do not find any time to watch TV

Twishy Apr 23, 2013 2:02 AM

Manav Dhanda, Network Programming Head,, Big FM?blur=25

Substantial categories will enter radio only once broadcasters have the permission to air news. In international markets, programming line-up consists of talk plus music and talk is extremely relevant to a consumer’s life. With news and topical information, every player’s offering becomes very unique, whereas in music it is duplication of content. News and current affairs will help every broadcaster take their own stand and create unique superior content. Also, consumers of radio are ready for news content. Our experiments with fictional talk content have been received really well. Consumers are ready for much stronger content. Also, news will help broadcasters create their differentiated voice and thus create loyalty among their audiences.

exchange4media Staff Apr 23, 2013 12:00 AM