Date-wise News
AGC withdraws DDB Mudra’s entry for Electrolux in Print category?blur=25

With this, DDB Mudra loses a Silver. The entry is considered similar to the work done on a campaign for LG washing machines by Y&R, Sao Paulo, Brazil

Priyanka Mehra Apr 12, 2013 9:44 PM

Creativeland Asia bags creative duties of HomeShop18?blur=25

Creativeland Asia takes first step to set up base in New Delhi; will kick-off operations with this new account win

exchange4media Staff Apr 12, 2013 8:12 PM

Creativeland Asia bags creative duties of HomeShop18?blur=25

Creativeland Asia takes first step to set up base in New Delhi; will kick-off operations with this new account win

exchange4media Staff Apr 12, 2013 8:12 PM

IDMA 2013: "We expect to see extremely innovative entries this year"?blur=25

Jury Chair Mahendra Swarup and other Jury members share the entries will be judged on parameters such as interplay, business connect & innovativeness

Saloni Surti Apr 12, 2013 8:09 PM

The saga continues...AGC withdraws BBDO's entries awarded for DHL?blur=25

The Creative Abbys withdrawal is due to similarity of work with that produced by Ogilvy’s Hongkong office; the metals include 2 Gold and 1 Silver

Priyanka Mehra Apr 12, 2013 7:46 PM

Cable TV digitisation: TRAI releases tariff orders?blur=25

TRAI has released draft standard tariff packages for STBs, Digital Addressable Systems & Consumer Premises Equipment for operators

Abid Hasan Apr 12, 2013 7:43 PM

McDonald's radio initiative: Effective storytelling but deviation in message?blur=25

While the radio spots manage to pop the visual story in your mind, along with connecting with the youth, the message is not the same as given via TV ads

Saloni Surti Apr 12, 2013 7:42 PM

IPL fever hits Hindi GECs?blur=25

As per TAM data for Week 14 (CS 4+, HSM markets), Colors lost 35 GRPs, Zee TV lost 22, whereas Sony lost 11 GRPs. Star Plus lost only 7 points

Abhinav Trivedi Apr 12, 2013 7:28 PM

Ogilvy India, McCann Worldgroup lead Indian finalists at One Show 2013?blur=25

India has 34 finalists at One Show 2013. Ogilvy India leads with 12 finalists, followed by McCann Worldgroup India with 10 finalists

Priyanka Mehra Apr 12, 2013 7:10 PM

Guest Column: Most newsrooms are indifferent to their audience?blur=25

Many news honchos assume what their audiences want to see & these assumptions have a high chance of going awfully wrong, says Alok Verma of newzstreet.com

Alok Verma Apr 12, 2013 7:10 PM

HomeShop18 raises $30 million of growth capital?blur=25

OCP Asia has entered into an agreement to invest $15 million in HomeShop18. Network18 will also invest a similar amount in the company

exchange4media Staff Apr 12, 2013 7:09 PM

<b>David Gould</b>, Global Digital, Managing Director, Starcom MediaVest Group, <b>Steve Simpson, Global Leader, Analytics</b>, <b>Starcom MediaVest Group</b>?blur=25

I see India as a hub of excellence for data analytics for the whole of Asia. A lot of thinking, technology and many of our approaches will be born here - David Gould, Global Digital, Managing Director, Starcom MediaVest Group

exchange4media Staff Apr 12, 2013 12:00 AM