Date-wise News
Guest Column: 6 success mantras for digital agencies

Digital marketers need to take risks, be innovative & be a brand’s most valuable partner, says Saket Vaidya, COO - North, Webchutney

Saket Vaidya Dec 20, 2012 7:41 PM

Billboard of the week: Amul’s farewell to Panditji

“Simplicity is what makes every campaign of Amul over the top,” says Jignesh Maniar, Founder, Onads Communication

Priyanka Nair Dec 20, 2012 7:38 PM

Carat begins Kochi ops with Mosons Group win

Personal care brand Indulekha from the Mosons Group has appointed Carat Media as its AoR

exchange4media Staff Dec 20, 2012 7:14 PM

IPOY winners – In august company

Rajdeep Sardesai, Raghav Bahl, Rajesh Kamat, Uday Shankar, Agnello Dias – some of the IPOY award winners who have set industry benchmarks

exchange4media Staff Dec 20, 2012 7:12 PM

Hindi GE battle for 7 pm slot intensifies

The 7PM slot is being eyed by Hindi GECs as a lead up to prime time shows, thus stretching TV viewing hours beyond the traditional prime time slot

Synjini Nandi Dec 20, 2012 6:54 PM

IMRB Intl is ‘MR Agency of the Year’ for 6th time

IMRB International bagged the honour at the recently concluded 22nd Annual Seminar of the Market Research Society of India

exchange4media Staff Dec 20, 2012 6:42 PM

Impresario executes Grand Kerala Shopping Fest

The objective of the festival is to make Kerala an international shopping destination over a period of five years and create employment avenues

Deepa Balasubramanian Dec 20, 2012 6:39 PM

Higher growth, greater spends on social in 2013

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends, as per the MindShift Interactive study

exchange4media Staff Dec 20, 2012 6:27 PM

‘Made In India’ campaign celebrates national pride

The holistic, 360-degree movement encompasses online, on ground and media activities that include merchandise, knowledge expos and even a feature film

exchange4media Staff Dec 20, 2012 6:26 PM

CASBAA CEO Simon Twiston Davies bids adieu

Davies moves on after more than a decade with the Association. He will be replaced by Christopher Slaughter, who currently leads CASBAA’s Executive team

exchange4media Staff Dec 20, 2012 6:24 PM

Quick five with Debarpita Banerjee on Nat Geo Wild

“Post digitisation, the scope has increased for niche channels,” says the VP, Mktg & Communication, NGC Networks & Fox Int'l Channels

Synjini Nandi Dec 20, 2012 4:46 AM

“Bidding high or low is in the FM players’ hands”

Vineet Singh Hukmani, MD, Radio One states that while Phase III FM auctions are still stuck, there are a few things that the Govt is now doing right

Saloni Surti Dec 20, 2012 4:44 AM

Same issues return to haunt DAS Phase II

Seeding of 2.3 million set top boxes in 38 cities is being seen as a tough nut to crack as MSOs and LCOs gear up for a greater challenge

Abid Hasan Dec 20, 2012 1:10 AM