Date-wise News

Digital marketers need to take risks, be innovative & be a brand’s most valuable partner, says Saket Vaidya, COO - North, Webchutney

Saket Vaidya 20-December-2012

“Simplicity is what makes every campaign of Amul over the top,” says Jignesh Maniar, Founder, Onads Communication

Priyanka Nair 20-December-2012

Personal care brand Indulekha from the Mosons Group has appointed Carat Media as its AoR

exchange4media Staff 20-December-2012

Rajdeep Sardesai, Raghav Bahl, Rajesh Kamat, Uday Shankar, Agnello Dias – some of the IPOY award winners who have set industry benchmarks

exchange4media Staff 20-December-2012

The 7PM slot is being eyed by Hindi GECs as a lead up to prime time shows, thus stretching TV viewing hours beyond the traditional prime time slot

Synjini Nandi 20-December-2012

IMRB International bagged the honour at the recently concluded 22nd Annual Seminar of the Market Research Society of India

exchange4media Staff 20-December-2012

The objective of the festival is to make Kerala an international shopping destination over a period of five years and create employment avenues

Deepa Balasubramanian 20-December-2012

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends, as per the MindShift Interactive study

exchange4media Staff 20-December-2012

The holistic, 360-degree movement encompasses online, on ground and media activities that include merchandise, knowledge expos and even a feature film

exchange4media Staff 20-December-2012

Davies moves on after more than a decade with the Association. He will be replaced by Christopher Slaughter, who currently leads CASBAA’s Executive team

exchange4media Staff 20-December-2012

“Post digitisation, the scope has increased for niche channels,” says the VP, Mktg & Communication, NGC Networks & Fox Int'l Channels

Synjini Nandi 20-December-2012

Vineet Singh Hukmani, MD, Radio One states that while Phase III FM auctions are still stuck, there are a few things that the Govt is now doing right

Saloni Surti 20-December-2012

Seeding of 2.3 million set top boxes in 38 cities is being seen as a tough nut to crack as MSOs and LCOs gear up for a greater challenge

Abid Hasan 20-December-2012

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