Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan

Deepa Balasubramanian Nov 2, 2012 10:10 PM

RJ Neelesh Misra narrates his stories in a manner that helps listeners visualise them, says Raj Deepak Das, ECD, BBDO

Saloni Surti Nov 2, 2012 9:42 PM

The PC maker’s mktg strategy for smartphones includes leveraging its 1000 retail touch-points & creating specific content for digital

Priyanka Mehra Nov 2, 2012 8:55 PM

P&G India partners with Yahoo and MediaCom to reach out to new-age women with online portal Style Factor

Priyanka Mehra Nov 2, 2012 8:38 PM

The Hindu’s latest TVC, created by O&M, is spot on, say industry experts

Deepa Balasubramanian Nov 2, 2012 8:28 PM

For hoteliers and other hospitality-related companies, this alliance will translate into a comprehensive digital marketing solution

exchange4media Staff Nov 2, 2012 8:25 PM

The channel has allocated 40% of mktg spends for print, 15% each for radio & TV, followed by digital, BTL & OOH

Synjini Nandi Nov 2, 2012 8:23 PM

Digitisation delays & carriage fees make channel economics challenging, says Mark Whitehead of BBC Worldwide Channels Asia

exchange4media Staff Nov 2, 2012 8:17 PM

By licensing the rights to Bulldog Media, this is the first time P&G Entertainment has taken the property to a market outside US

Saloni Surti Nov 2, 2012 8:03 PM

FoxyMoron organised a ‘Supernatural Convention’ in India to promote Season 8 of the TV series. As part of this initiative, ‘The Great Saltgunners’ Tweet Tweet Up was arranged

exchange4media Staff Nov 2, 2012 8:02 PM

B Saikumar, Group CEO, Network18, says the broadcast business has turned in a steady performance despite a challenging ad environment

exchange4media Staff Nov 2, 2012 7:59 PM

Networkplay, Gruner+Jahr’s Indian entity, has acquired Seventynine. The mobile ad network will function as an independent business unit

exchange4media Staff Nov 2, 2012 7:53 PM

The EPGP team from IIM Bangalore, comprising Suryanarayana Pemmaraju and Vinod Unnikrishnan, has been declared the winner of the contest

exchange4media Staff Nov 2, 2012 7:43 PM

About 8% of the marketing budget in 2012 was spent on digital. We plan to increase it to 12% next year, says the Head of Mktg & PR, Volkswagen India

Priyanka Nair Nov 2, 2012 7:36 PM

Films today have become boring and predictable, unlike those of the olden times. The art of storytelling is distorted. If in a 30-second commercial you can’t surprise people, can’t make them smile or sad, you might as well not do it. If you are only doing it for the money, then why do it?

exchange4media Staff Nov 2, 2012 12:00 AM