Paramount Cosmetics (India) Ltd has appointed IBD India Pvt Ltd as its creative and communications partner. IBD India will ideate and execute a 360 degree campaign for the company’s flagship brand ‘Shilpa’. The agency will also offer the branding and creative services for ‘Instinct’, Paramount’s male skin and personal care brand.
Madison Media and McCann Erickson have teamed up once again on ‘World Heart Day’ to take forward Saffolalife’s mission to reduce incidences of cardio-vascular diseases. The agencies partnered with The Times of India to wish ‘Happy Birthday Dear Heart’ on September 29, 2011.
Kreate Advertising has come a long way since its formation in 2002 at an investment of just Rs 5 lakh. As the agency moves towards completing a decade in the business, it is looking at around 20-25 per cent increase in profitability. CMD Dhaval Mehta traces the agency’s journey so far...
Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of the hottest selling models today. Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, has played a key role in this turnaround and he will be revealing how this was achieved at the Pitch CMO Summit 2011.
Jagran Cityplus is looking to further consolidating its presence in the Mumbai market with the launch of two more editions from Chembur/ Ghatkopar and Malad. With this, the total number of Cityplus editions goes up to 35 across Delhi/NCR, Bangalore, Pune, Mumbai and Hyderabad.
BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, and Mudra Max have created the largest out-of-home display for Reebok’s new range of running and training shoes, called ‘ReeFlex’, on the façade of the Dhaula Kuan Airport Metro Station in Delhi.
First of all, in media we need to decode the word – ‘marketing’. Unfortunately, in media industry marketing is still known as hoardings and just promotions. We need to understand that the most core job of marketing is understanding consumers better and developing an insight. And then ensure that those insights are used when you develop your brand… A large part of marketing should be to work along with the editorial to understand the consumer better. Once that part is done, then there are many ways to meet the consumers’ needs.