Sunil Kataria elected ISA Chairman for fifth term

The focus will be to make ISA future ready for the new normal that is emerging around us, says Kataria

e4m by exchange4media Staff
Published: Sep 21, 2020 6:02 PM  | 3 min read

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020.   Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA.
Kataria has led the Society over the past four years to newer heights drawing support from his colleagues in the Executive Council, the ISA members and all fraternity entities.

On his election for the fifth consecutive term as the Chairman of the ISA, Kataria said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement .The ISA has plans ahead to work with BARC to create a Multimedia Measurement that can be implemented very soon . We heartily thank all fraternity organizations for their strong partnering and this will surely help us accomplish new milestones . I also acknowledge the continuing support by our members in all our endeavours.”

He further added, “In particular reference to the Covid-19 pandemic, I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe adhering to directives by health authorities and governments. ”
ISA is the only national body as a strong voice to advertisers over the last 68 years. It has advertiser members from across industries who approximately contribute to over two-thirds of the annual national non-governmental ad spends.  ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers.  The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.
The Executive Council members of the ISA thanked Kataria for his substantial contribution to the ISA as Chairman over past four years and expressed pleasure to elect him again for 2020-21.

Other members of the Executive Council are:

Mr. Atul Agrawal, Senior Vice President – Corporate Brand and Marketing,Tata Services Limited

Mr. Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality
Financial Services & Innovation, Thomas Cook (India) Limited

Mr. Narendra Ambwani, Director, Agro Tech Foods Limited

Mr. Ravi A. Desai, Director, Mass & Brand Mktg International, Amazon Seller Services Pvt. Ltd.

Mrs. Paulomi Dhawan, Independent Director, Whistling Woods International Ltd.

Mr. Girish Kalyanaraman, Senior Director Brand Operations, Procter & Gamble Hygiene and
Health Care Limited

Mr. Chandru Kalro, Managing Director, TTK Prestige Limited

Mr. Sandeep Kaul, Divisional Chief Executive - India Tobacco Division, ITC Limited

Mr. Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.

Mr. Ramakrishnan Ramamurthi, Adviser J. K. Enterprises

Mr. Amit Tiwari, Vice President – Marketing, Havells India Ltd.

Mr. Subhadip Dutta Choudhury, Chairman of the Board of Directors and Chief Executive Officer
Hawkins Cookers Limited

Mr. Anuj Poddar, Executive Director, Bajaj Electricals Limited

Mr. Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited 

Mr Gauravjeet Singh, General Manager – Media Services (South Asia) Media, Hindustan Unilever Limited

Mr. Sanjeev Handa, Sr. V. P. Corporate Communications, Maruti Suzuki India Limited

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