Mother Dairy Safal ropes in Mixed Route Juice as social and creative agency

Mixed Route Juice will be managing the brand’s digital content, media and social media

by exchange4media Staff
Published - Sep 19, 2019 3:02 PM Updated: Sep 19, 2019 3:06 PM
Mother Dairy Safal Mixed Route Juice

Mother Dairy Safal ropes in Mixed Route Juice as their social and creative agency. Safal is the largest retail chain of fresh fruits and vegetables in Delhi. At present, the brand is operating about 400 retail outlets in Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, 23 retail outlets in Bangalore, 11 retail outlets in Bhubaneshwar and 8 retail outlets in Sambalpur which cater to more than 1.5 lakh customers per day. Safal provides around 120 SKUs of fresh fruits & vegetables along with a wide range of Safal Value Added products, Dhara products and Mother Dairy products.

Mixed Route Juice (MRJ) is a content and social agency who believes in innovation and ideation with a creative punch. MRJ believes in creating content which makes a brand buzzing and tending in the social media universe. The boutique agency which is into its third year of operations has successfully managed numerous brands.

Speaking on this new association, Amrita Sharma, Director & Creative Head, Mixed Route Juice said “We are very excited about this new addition to our work basket. Safal has a rich legacy, but at the same time, they wanted an image refresh. Our partnership will give both the brand and the agency ample opportunities to create innovative campaigns.”

Speaking on the development, Pradipta Sahoo, Business Head, said, “Brand Safal through its presence has always strived to provide safe and quality F&V products to its consumers across the Delhi NCR region. With evolving consumer trends and growing digital natives, Brand Safal further plans to strengthen its position on digital mediums and engage and educate consumers on the go. To support this endeavour, we have partnered with MRJ as our Digital Media agency. We are confident that the association will assist in driving our initiatives successfully with our consumers and potential consumers.”

Mixed Route Juice will be managing the brand’s digital content, media and social media in its entirety.

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