Lotus Herbals acquires beauty brand SoulTree

The move enables SoulTree Lotus to enter the premium wellness space

e4m by exchange4media Staff
Updated: Sep 16, 2020 11:32 AM

Lotus Herbals has announced a 100% acquisition of Soultree. With the acquisition of SoulTree Lotus enters the premium Ayurvedic wellness & beauty space.

Commenting on the acquisition, Nitin Passi, Joint Managing Director of Lotus Herbals says, “We have been scanning the market for a premium certified organic Ayurvedic brand that resonates with modern consumers and SoulTree checked all the boxes. It’s a fantastic brand with a terrific soul which is built on the pillars of ethical beauty, sustainability, Ayurveda and prestigious international organic certifications.”

SoulTree offers curetted collections of skincare and bath care products that include moisturizers, anti-wrinkle crème, face oils, shower gels, body wash and soaps.

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