Facebook appoints Antonio Lucio as Global Chief Marketing Officer
Lucio would be tasked with repairing the company's reputation in the wake of a number of crises this year
Facebook has announced the appointment of Antonio Lucio as its new Global Chief Marketing Officer. Lucio was previously the Chief Marketing Officer of HP for three years. He will take over from Gary Briggs, who announced his retirement in January this year, according to media reports.
Lucio's hiring comes during a difficult time for Facebook as the company has been facing increasing consumer, regulatory and political pressure across the world in the wake of the Cambridge Analytica data scandal, as well as the ongoing turmoil around the use of its platform to spread misinformation and fake news.
Lucio would, therefore, be tasked with repairing the company's reputation in the face of these recent crises.
In a Facebook post, the company's Chief Product Officer, Chris Cox wrote, “Facebook's story is at an inflection point." saying that, "We have never faced bigger challenges, and we have never had more opportunities to have a positive impact on the world - in our families, our friendships, our communities, and our democracy - by improving our products at their core, and then by telling the story outside that we all know to be true inside."
Apart from his tenure with HP, Lucio has also worked with Visa and Pepsico. He will begin his tenure with Facebook on 4th September.
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