Coca Cola calls for digital media pitch

The incumbent agency is Interactive Avenues of IPG Mediabrands

e4m by exchange4media Staff
Updated: Dec 19, 2018 8:05 AM

Coca-Cola India has called for a digital media pitch. The total account size is estimated to be around Rs 30 crore.

The incumbent agency is IPG Mediabrands' Interactive Avenues. 

According to highly placed industry sources, the leading beverage company has called for a multi-agency digital media pitch. "The process is expected to end early 2019," said an industry insider.

Spokespersons from Coca Cola and Interactive Avenues did not respond to exchange4media's queries until the time of filing this report.

McCann India is the creative agency on record for Coca Cola in India.

Earlier this year the beverage company launched an ad campaign during the Indian Pemier League titled ‘Share A Coke’. As part of the campaign, Coca Cola introduced labels in 10 Indian languages in addition to English and Hindi. The labels carried names of variour relationships along with a descriptor such as Daddy (My teacher. My friend), Mom (Above the rest. Simply the best), Son (My devil. My angel), Sis (Supermodel. Super role model), Bro (Troublemaker. Merrymaker) etc.



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