Boom Man Studios names Forram Sadraani as Producer, digital ads & TVCs
Sadraani has led projects for brands like Tata, Early Salary, McDonalds & IPL at Boom Man Studios
Boom Man Studios, an end-to-end production and storytelling house, has announced its expansion of production services and roped in Forram Sadraani as producer to lead its digital ads and TVCs.
Sadraani has over 5 years of production experience, having worked on a diverse space of television commercials, digital films, documentaries and photoshoots. She has already spearheaded projects for brands like Tata, Early Salary, McDonalds, IPL at Boom Man Studios.
“Production is about looking in the face of challenges and crafting solutions. A neonate not only survives but blooms & learns from this approach. This is an approach that I ardently take and I was born to do this. I don’t remember anything else that I wanted to do with my life other than this but execute this approach in filmmaking,” Sadraani said.
Known for her inclination towards production by bringing solutions to logistic challenges with diverse skills helping in retaining quality and achieving the client’s cost control targets, she is amongst the few producers with a meticulous eye for creativity.
“It’s also about the landscape we are painting for each brand at Boom Man Studios, and not just about the cost of the landscape,” she says.
The idea of creating aesthetic ads and growing together in a creative manner and not solely restricted to figures makes her resonate very well with Boom Man Studios’ approach to each ad. Creativity cannot be compromised at any level. “I realise the importance of aiding a director's vision while making a film by incorporating in best suited shoot strategies,” she added.
Sadraani speaks on her 3-act strategy at Boom Man Studios:
“We’re looking to work with more digital agencies that realize that a brand’s digital film on the web is more about immersing the audience in the ceremony or style of the story.
Audiences are smart, and wouldn’t want to spend a lot of their attention on a brand. Fair enough! So how do you take any brand’s offering & services to its target audiences- in the most receptive manner? How do you make the brand’s target audience view the brand proposal at the target’s time & convenience, when he is tucked into his blanket?
Our answer is a visually appealing video. The ‘desire-to-watch-behaviour’ of humans is incredible. This is the very reason as to why platforms like Facebook, Youtube, Amazon have invested major portions into video-content & streaming.This is when we come in as creative video-production partners.”
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