Wavemaker India retains media mandate for Policybazaar.com and Paisabazaar.com

Wavemaker has been media agency of record for Policybazaar.com since 2011.

by exchange4media Staff
Published - Jun 22, 2018 9:41 AM Updated: Jun 22, 2018 9:41 AM

Wavemaker, the media, content and technology agency from GroupM, has retained the media mandate for Policybazaar.com and Paisabazaar.com. Wavemaker has been media agency of record for Policybazaar.com since 2011.

The multi-agency pitch saw participation from other leading agencies.

Speaking on the successful retention, Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia said, “We are delighted to continue our association with Policybazaar.com and Paisabazaar.com. Working with India’s largest Insuretech and Fintech brands for close to 7 years now, has been an extremely interesting and fulfilling experience for the team. By connecting our pillars of media, content and technology, I am confident we can demonstrate our understanding of consumer journey and help the brand achieve their business objectives efficiently.”

Navin Khemka, Managing Partner, Wavemaker India commented, “It has been a very exciting journey. Our focus has always been on achieving our client’s business objectives of building a new category in India. We have demonstrated unmatched media value and innovative media approaches for business results.”

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