This Mother’s Day, Parle Products pays tribute to mother’s love

The TVC will reach out to the audience through digital and social media platforms

e4m by exchange4media Staff
Updated: May 7, 2019 1:49 PM

Parle Products has released a digital film celebrating the eternal love of a mother. The film honours moms who wear many hats and leave no stone unturned to make their children’s dreams come true. The key objective of this campaign is to appreciate mothers who are strong and don’t let the harsh realities of life impact their children’s dreams and hopes. 
The film captures the many struggles of motherhood and the strength that moms have to go through time and again only for their kids. The film showcases the daily life of a working mom.  

Right from waking her son for school, to preparing a delicious tiffin and then dropping him to school, the mother does it all. She then rushes to her workplace and begins her day. 

Speaking about the film, Mayank Shah, Category Head, Parle Products, said, “Being a mother goes beyond the meaning of the word itself. It’s not just about giving birth, but about women who are strong, brave, positive and most of all forgiving.  Through this film, we want to pay tribute to moms all across the globe for being a constant companion and support to their children no matter how harsh life is. It is a tribute to the Mothers unconditional and selfless love.”

Krishnakant Chikatkar, Creative Head, Ghungroo Films and Entertainment said, “The gratitude of a Mother can never be repaid; however, this song is a humble ode to the power, beauty, resilience and courage of every Mother. ‘You are my Parle G’ as a campaign itself connects with the content so our focus was on mothers who stands out as a model of Inspiration in the film.”

Ghungroo films and Entertainment’s creative heads Krishnakant Chikatkar and Vishal Kharat have conceptualised the campaign. Its narrative has been brought alive by a background score by composer and singer Shreyas Puranik. The film has been directed by Vishal Kharat and produced by Ekwedor Films. The TVC will reach out to the audience through digital and social media platforms. 

The campaign can be viewed by clicking here:

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