The Sleep Company releases new campaign with Anil Kapoor

StevePriya, an independent creative agency, has unveiled a new campaign for The Sleep Company.

In a world where every device promises connection but robs us of rest, the film opens on a couple tossing and turning, frustrated and sleepless, calling out to their virtual assistants for relief. The answers? Cold, clinical, and unhelpful. Just when despair peaks, in walks Anil Kapoor - effortless, ageless and with a mission.

Kapoor introduces The Sleep Company’s SmartGRID mattress - a scientific breakthrough in sleep comfort and spinal support. With his signature charm and StevePriya’s narrative wit, the campaign reframes what technology should really do: not keep you awake, but help you sleep peacefully.

Priyanka Salot, Co-Founder of The Sleep Company, said, “We’re constantly surrounded by technology designed to stimulate, not slow us down, and that’s taking a toll on our sleep. With the ever-iconic Anil Kapoor fronting this campaign, we wanted to spotlight a simple truth: not all tech helps you rest. SmartGRID is the only sleep technology built to support your body into peaceful sleep, even when the world around you won’t.”

Commenting on the campaign, Priya Pardiwalla, Chief Creative Officer of StevePriya said, “We rely on Tech for everything. Even our sleep. We ask it to dim lights and play lullabies. But what if it genuinely can’t help. By pairing real-life frustration with humour and the legendary Anil Kapoor, we turned the spotlight back where it belongs: on smarter sleep, not smarter gadgets. The SmartGRID isn’t just another mattress - it’s a rethink of how comfort and technology should work together, quietly, to give people the best and most peaceful sleep ever.”