TAM Data- FIFA World Cup Russia: Hero Motocorp was top advertiser
Amongst brands Hero Passion, AMFI and Honda X Blade took the top three spots
According to the data provided by TAM to exchange4media for FIFA World Cup Russia from the first match on June 14 to the seventh match on June 16, Hero Motocorp was the top advertiser followed by Association Of Mutual Funds in India and Honda Motorcycle & Scooter India. The advertisers were from diverse categories from telecom, retail, online portal to taxi aggregator, automobile, tyre and electronics like Bharti Airtel (ninth), Future Retail (fourth), Amazon Online (fifth), Apollo Tyres (seventh), Uber (sixth) and Volkswagen Group Sales (tenth).
Amongst brands it was a similar scenario with Hero Passion, AMFI and Honda X Blade taking the top three spots. Fashion (Big Bazaar), Uber, Amazon Echo and Apollo Tyres joined the top three at fourth, fifth, sixth and seventh positions respectively. Volkswagen, Airtel 4G and Apple iPhone X took the eighth, ninth and tenth spots respectively.
Honda X Blade
The top 10 categories advertising across five channels are two wheelers, corporate-financial institute, retails outlets (clothing/textile/fashion), auto rental services, AV auxiliaries, tyres, cellular phone service, cars, cellular phones and non-aerated soft drinks.
The data provided by TAM covered advertising duration during live matches and excludes all pre-mid-post programs on all the sports channels of SPN like Sony ESPN, Sony Ten 2, Sony Ten 2 HD, Sony Ten 3 and Sony Ten 3 HD.
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