Security agency myGate’s campaign is an ode to security guards

The film “Heroes at my gate’ has been created by Red Bangle Films. It highlights the hard wok put in by the security guards, which often go unappreciated

e4m by exchange4media Staff
Updated: Feb 3, 2019 6:00 PM

Every residential or commercial building has security guards. There are millions in India in this profession. We see them at lobby, at the main gates of our community, in our offices but rarely take a stop and spare a second to understand them.

myGate is a mobile app-based intelligent security solution for gated premises. myGate has come up with a campaign, which is an ode to the security guards. The film has been created by Red Bangle Films.

Security guarding especially for residential sector is probably as thankless a job as it can be. Standing 12 hours a day sometimes in back to back shift, guards are on the job; unappreciated. Many time they get abused for just doing their job. Many are from different part of the country and go not get to see their family for more than once a year.

“We created this video purely to appreciate the hard work of security guards, sensitise the residents of the struggles guards go through, highlight the challenges of their jobs and create a sense of empathy. If the outcome of the video is such that guards get a sense of pride and residents stop and say thank you or offer a cup of team, we would feel that we have made an impact,” the company said in a statement.

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