Quaker comes up with third TVC for ‘Fuel for the Real Fit’ campaign

The film applauds the various roles of a woman and features celebrity chef Vikas Khanna

e4m by exchange4media Staff
Updated: May 8, 2019 1:50 PM
Oats

Quaker has come up with a new film under its ‘Fuel for the Real Fit’ campaign. The third TVC under the campaign features a fictional character Prerna Narang, a brave police officer, a mother and a loving wife, who multiple roles in a single day, but with a smile. 

The film directed by Neeraj Ghaywan also features celebrity chef Vikas Khanna. Quaker Oats applauds the varied roles in the life of women and showcases how the product provides them with the right fuel. 

In the film, Khanna, the face of the brand, is seen saluting the spirit of women who need to multi-task all-day. The 20 and 60 seconder films showcase the life of a woman professional, who successfully balances her various relationships. 

Dilen Gandhi, Senior Director Marketing, Foods Category, PepsiCo India said: “We often come across individuals, who inspire us to go beyond the ordinary by challenging themselves at every step. It’s their determination and resilience that keeps us going through our journey of donning multiple hats sometimes as a doting mother, a multitasker and more. Our new film is an ode to the spirit of such ordinary individuals, who strive to succeed in their ordinary lives – making their lives more meaningful and inspiring the larger audience out there. We are confident that the consumers will connect and relate to the campaign that holds a message for all.” 

Khanna, the brand ambassador of Quaker Oats, shared, “The Quaker ‘Fuel for the Real Fit’ campaign celebrates the spirit of ‘real fit’ ordinary individuals who lead extraordinary lives. They have the passion and determination to go above and beyond, and a bowl of Quaker Oats is the perfect morning fuel that provides them the 2X Protein, Fiber and Nutritious energy, each day, every day. The film captures this beautifully through all the characters and further establishes the philosophy of Real Fitness.”

Throwing light on the creative aspect of the campaign, Varun Channa, Senior VP and Managing partner, Wunderman Thompson said, "We extended the campaign with a new story, but this time we looked at things with a new perspective and a wider lens, and what came out was the story of a woman - a role like no other, or perhaps a thousand brought together as one. The odd working hours, the balancing of work and family, juggling every role in between and still managing to get up and do it again the next day personifies not only the Real Fit, but also gives a fresh perspective to how we imagine Real Fitness to be. The film is fast-paced, gritty and fearless, and culminates beautifully with a warm touch, which has always been the philosophy of Real Fitness."
 

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