Pavilion Picks’ quirky ad film is all about settling scores!

The fantasy cricket league platforms in the country tap into this behaviour to craft campaigns that strike a chord with everyone. However, not every brand has a blockbuster budget. Pavilion Picks, India’s newest fantasy cricket league platform, is one such player that has now entered the challenging Indian market with its quirky yet insightful Ab Karo #HisaabChukta campaign film, featuring none other than Kris Srikkanth, aka Cheeka, in an all-new avatar.

Unlike the other fantasy cricket ad, the Pavilion Picks ad is not screaming rewards. It’s instead calling out all fans to settle their scores within its tight-knit cricket community. This flips the traditional fantasy model, where winning is everything. On Pavilion Picks, you choose six unique players you believe will score a 150+ strike rate in a single game week! It’s a test of true cricketing insight, rewarding bold, informed calls rather than safe bets.

Pavilion Picks is thus apart from its competitor. More than a fantasy game, it’s about being part of a space where fans can chat, banter, and share memes about their favourite players. “Whether you’re in it for the competition or the conversation, there’s a place for you here,” proudly elaborated Jack Wheeler, the founder & CEO of Pavilion Picks.

Behind its launch is the creative powerhouse, Clevertize. The agency was mandated with the challenge to create a brand identity that’s light-hearted, engaging, and full of personality. “One standout moment was the idea of bringing on the charismatic Cheeka for our ad films. It was a masterstroke that perfectly captured the tone we were aiming for,” said Jack.

“With #HisaabChukta, we helped Pavilion Picks carve a niche for themselves in this overcrowded Fantasy League Market. Clevertize is thrilled about the success of the campaign, which we crafted from a simple insight‒what provokes an Indian cricket fan! What you can expect next are the AI innovations that we are doing to extend it. I can’t thank Jack and Sash enough for giving us the freedom to create such a beautiful work,” said Sagar Nidavani, CEO of Clevertize.

At pavilionpicks.com, one can participate in debates, start a new cricket conversation, and get even with anyone. It’s coming soon on PlayStore & AppStore too.