Omnicom unveils next gen of marketing intelligence platform Omni 

Omnicom has unveiled the next generation of Omni, a marketing intelligence platform. 

According to the agency, Omni integrates Omnicom’s Connected Capabilities, the industry’s highest-quality data and identity, and leading-edge AI into a single operating system—giving clients a unified foundation to connect strategy, execution, and performance across their entire marketing ecosystem.

Built from the integrated data, technology, and talent of Omnicom and the recently acquired Interpublic—including Acxiom, Flywheel Commerce Cloud, Interact, and Omni’s expanded agentic AI framework—this evolution enables data, intelligence, and teams to work as one.

At e4m Influencer of the Year 2025, Kartik Sharma, CEO of Omnicom Media India, had mentioned about the launch of Omni. “Our marketing platform is called Omni… you will see a new Omni, which is four times more powerful, coming in very soon. Just wait for a month,” he said during a chat with Dr. Annurag Batra told Chairman and Editor-in-chief of BW Businessworld and Founder of exchange4Media.

“Omni connects the full breadth of modern marketing—audience insight, creativity, media, and commerce—into a single, open, and adaptive platform with the clearest view of consumer identity across the entire marketing ecosystem,” said Duncan Painter, CEO, Omni. “But its power comes to life through our people. Omni is built to support strategists, creatives, analysts, investment managers, media and commerce traders, and client leaders in doing their best work, not to replace their judgment or imagination.”

“Omnicom’s competitive advantage comes from our unmatched Connected Capabilities, and Omni takes them to an entirely new level,” said John Wren, Chairman and CEO, Omnicom. “Our Capabilities will do their best work when they operate on a unified, intelligent platform that breaks down silos, unites teams and systems, and enables them to achieve unprecedented precision and speed. By connecting every element of marketing and sales—from audience insight to sales activation—Omni empowers brands to deliver measurable growth with greater impact.”