No shutdown for DishTV while #DeshRechargeHoRahaHai

The Enormous Brands campaign film has been conceived and executed entirely while working from home

e4m by exchange4media Staff
Updated: Apr 25, 2020 10:27 AM
Dish TV

As the nation fights the Covid-19 pandemic with self-isolation, DishTV has pulled out all stops to ensure essential service like DishTV runs non-stop.

Entertainment and information are key in keeping people safe and secure and DishTV has taken multiple initiatives to ensure that the vital dissemination of information and entertainment continues unabated for its subscribers.

Other than launching a channel dedicated to providing authentic Covid related information, DishTV has focused on promoting alternate means of recharge, providing multiple modes of self-help and trouble shooting. Additionally, three platform services - Fitness active, Kids active, Ayushmaan Active - which will meet the needs of the entire family have also been made free.

Now, to help customers during the nationwide lockdown, DishTV is providing customers its ‘Pay Later’ service during the lockdown period without any extra charges. This means if a customer finds it difficult to recharge, one can just call up DishTV or give a missed call and avail extended viewing period without any extra charges and ensure non-stop connectivity.

To communicate these initiatives, DishTV has also launched a new campaign focused on lifting the spirit of people as they stay safe but confined at home amid the biggest ever lockdown the world has seen. The campaign, which is aired on TV channels and social media platforms using the hashtag #DeshRechargeHoRahaHai, is an attempt to bring out the bigger, positive aspect of the lockdown which is about ‘Recharging the nation for a better tomorrow’.

The campaign has been designed and executed by Enormous Brands. The film has been conceived and executed entirely working from home.

The campaign in the form of a video captures empty roads and popular public places. It showcases a new perspective that while it is being called a ‘lockdown’, the country is actually recharging and rejuvenating for a better tomorrow.

Commenting on the campaign and new customer initiative, Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said: “People have shown exemplary resolve and spirit to follow the lockdown, by practising self-isolation and social distancing to defeat Coronavirus. These are testing times and we believe that the nation will emerge stronger and victorious. #DeshRechargeHoRahaHai campaign is our tribute to our countrymen and applauds how people are enabling the nation to welcome a better tomorrow. To encourage people to stay indoors, the Pay Later facility is our contribution to relieve their stress of stepping out to recharge. Stay home, stay safe.”

Ashish Khazanchi, Managing Partner & Founder, EnormousBrands, says: “These are unprecedented times for everyone everywhere in the country. What has also been exceptional in times like these, is how the nation came together like never before to fight a common cause. A fight not for oneself alone but for each other. When DishTV decided to throw their weight behind this common cause, for us the idea was in encouraging the good fight. Showing it to be a fight of optimism, which it indeed is. Telling people that the good fight today is for a better day to be and we're with everyone every step of the way.”

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