Linc Pen’s ad for Pentonic lauds hard work of students taking board exam

The TVC has been created by the creative agency Brand Bazooka and is live on multiple digital platforms like YouTube and Facebook

by exchange4media Staff
Published - Mar 16, 2019 4:00 PM Updated: Mar 16, 2019 4:00 PM
Exam

Linc Pen and Plastics Ltd. has lauded the resolution and hard work of students who are taking their board exams this year with their brand-new advertising campaign endorsing  Linc’s product Pentonic. 

The new ad campaign for Pentonic during this exam season touches the emotional chord of all its connoisseurs, celebrating a vital phase of student life by eulogizing the virtues of their mental strength during exams with the valiance of a soldier fighting in the country’s battlefield.

According to a statement issued by the company, ‘Pentonic – ‘Write the future’ is designed to be an advanced writing instrument for the Gen-Z and Gen-Alpha, keeping in mind their avant-garde needs and demands. With this differentiating ethos Linc has embarked upon an idea that inspires and challenges the future with its boldness.

Their latest ad campaign showcases a focused school girl getting ready to sit for her school ongoing examinations. She gears up by preparing herself mentally for the war up ahead. Moving through the emotional journey of a student’s resilience during the exam at school and a soldier’s never-say-die spirit on the battlefield, the film captures the different moments while getting battle ready, be it in a classroom or combat zone.  The film ends with the girl letting out a war cry ready with her battle gear with her weapon of choice: “Pentonic”.

The ad film tries to take one through the mindset of a student which is confident and believes in conquering her battleground. Linc showcases their faith in Pentonic and establishes their focus in enabling India’s students to ‘Write the future’.

The TVC has been created by the creative agency Brand Bazooka and is live on multiple digital platforms like YouTube and Facebook. It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.

Speaking on the campaign, Deepak Jalan, Managing Director and CEO, stated, “Pentonic has to be one of the best offerings from the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield”.

Sadhana Karwal Co-Founder & CEO Brand Bazooka Advertising Pvt Ltd., added, “We decided to set aside the tangible benefits and features of the pen and instead create a communication that appeals to the psyche of a student preparing for the exams. From the initial feedback from the market, the film has been very well received.”

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