Letstrack aims at vehicle protection through its digital campaign, Nazarbattu
Conceptualised by in-house team, the campaign focuses around the belief in ‘Buri Nazar’ or ‘Evil Eye’ and the mask many Indians place outside their homes to ward off evil
Letstrack, a global leader in GPS and mobile tracking system has rolled out its latest pan India digital campaign, Nazar Battu. As robberies, car thefts and kidnapping happen frequently, the main idea behind this campaign is to position Letstrack as a solution to all the evil eye or "buri nazar" in the Indian market. With this campaign, Letstrack provides safety and protection to the vehicles, defying evil forces.
Conceptualised by in-house team, the campaign focuses around the belief in ‘Buri Nazar’ or ‘Evil Eye’ and the mask many Indians place outside their homes to ward off evil. Because of this, Letstrack has given a unique name to its GPS device, ‘Nazarbattu’. Nazarbattu, a hi-tech talisman that wards off the evil eye by letting us keep watch over our possessions, and protecting our loved ones.
Speaking about the campaign, Vikram Kumar, CEO & Founder, Letstrack said, “In today's world technology is changing the way we think, eat and behave. Tracking in India is considered to be a very negative term so we wanted to portray the positive way of communicating why it is important for you to have tracking. An evil eye or Nazar Battu is a very simple way to explain tracking; it deters crime and keeps you safe. We had lot of success with this campaign and people are able to now ask questions and understand the use of tracking which was our goal. Overall it has been a great campaign...Keep an eye on Nazar Battu near you”
In this BTL activity, the company is putting stickers on random cars who are going to be eligible to take part in their online ‘Nazar Battu contest’ on www.letstrack.in.
The campaign is live on Facebook (https://www.facebook.com/letstrackltd/ ) which will run for 6 months and the lucky winners will receive devices.
Letstrack aims to reach out to every prospective customer through various platforms. With the help of this digital campaign, the company is trying to speak about its products and services in front of Indian customers.
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