Emvies 2013: Mindshare, HUL, ibs, Lodestar UM, Ogilvy among winners
Mindshare bags the Agency of the Year award; Hindustan Unilever declared Best Media Client of the Year; Grand Emvie for ibs
The Emvies 2013 awards were given away at a ceremony in Mumbai on September 6. The 13th edition of the awards saw Mindshare walk away with the Agency of the Year award. This is the sixth time that the agency has won this award. Mindshare’s total tally of metals included three Gold, nine Silver and six Bronze awards. Meanwhile, Farah Siddiqui of Mindshare was adjudged Young Emvie of the Year.
Hindustan Unilever scored as Best Media Client of the Year. It may be recalled that the conglomerate was adjudged Marketer of the Year in Mobile at Mobile Marketing Association’s Smarties 2013 Awards, held on September 5.
ibs won the Grand Emvie for its campaign for Tata Docomo, titled ‘Hyper Personalisation’. The agency also bagged three Gold awards.
Lodestar UM took home five Gold, seven Silver and one Bronze award. The agency also won the People’s Choice Award for its radio campaign for Saridon, titled Saridon National Headache Reliever, in the Best Media Innovation - Radio category.
Ogilvy India walked away with four Gold, two Silver and one Bronze awards, while Maxus’ metals tally included three Gold, six Silver and three Bronze awards.
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