Cleanipedia launches digital campaign for festive season #SaafDiwaliShubhDiwali

The month-long campaign is being conceptualised and executed by Monk Media Network

e4m by exchange4media Staff
Updated: Oct 7, 2019 1:03 PM

Cleanipedia, a content hub for homecare by Hindustan Unilever, has launched #SaafDiwaliShubhDiwali, a month-long festive campaign to prepare users for Pre-Diwali cleaning.

#SaafDiwaliShubhDiwali is a content-led Diwali campaign to help users with simple yet inspirational home-care solutions.

The campaign will be conducted on Facebook and Instagram, wherein they will drive users towards their content platform. The articles on the platform will be in Hindi as well as English, thus catering to a larger audience.

Faaizah Husain, AVP, Monk Media Network, says: "Cleanipedia is all about creating relevant content for its audience. The #SaafDiwaliShubhDiwali campaign is created keeping in mind the obvious connect of cleaning and the festival of lights. This will help the brand cater to its audience by enabling them to keep their homes spick and span in a hassle-free manner whilst enjoying the festivities. The month-long content-led campaign has been designed to drive traffic to the platform through its social media channels."

Adrine D'mello, Creative Director, Monk Media Network, says: “While Diwali is huge for every brand, with Cleanipedia the fit is perfect. It's the time of the year where every individual is looking for tips or advice to clean their house or prepare for the festive season. Cleanipedia promises the users simple tips and tricks to every cleaning solution and that's what #SaafDiwaliShubhDiwali is all about. With our month-long content-led social media strategy we will provide users with simple and effective tips to deep cleanse their homes and get ready to celebrate the festivities stress-free."

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