Chrome Pictures directs the new Alto car TVC

The campaign directed by Vijal Veermal showcases how the car is a big part of human relations and helps many individuals connect and build fond memories

by exchange4media Staff
Published - May 4, 2019 8:58 AM Updated: May 4, 2019 8:58 AM

Chrome Pictures recently released its latest AD production for the new Alto Cars. The campaign directed by Vijal Veermal (Director, Chrome Pictures) showcases how the car is a big part of human relations and helps many individuals connect and build fond memories. Driving an Alto can bring people closer to each other and this has been creatively captured on camera by Veermal.

Veermal said, "Human interactions, emotional experiences and Alto needed to be woven together in a film. There were multiple stories that needed to be told and we needed to be true to each story and it’s emotion and at the same time make the car an import part of each life. Alto is a first car to most Indians and all of us have memories around our 1st car. We needed the viewers to feel this feeling. I hope people like our labour of love as much as we liked making it."


Client: Maruti Suzuki Arena
Production house: Chrome Pictures 
Director: Vijay Veermal 
Producer: Poonam Wahi 
Agency: Dentsu Aegis Network 
Creative Team
National Creative Director: Anupama Ramaswamy 
Account Management Team 
Vice President: Anubha Mathur 
Account Director: Amarpreet Singh 
Account Supervisor : Shivapriya Devi 
Account Executive: Kartik Bansal 
Production Team:  
Chief Films Officer- Suprotim Day 
Cast: Darshan Kumaar, Jason Tham, Tarun Arora, Hitha Chandrashekar, Vatsal Sheth , Chitrangada Chakraborty, Isha Sherwani, Rohaan Singh & Sahil Patel 
1st AD: Shome Makhija 
DA : Dane Ross 
AD Team: Drishya Menon, Nikita Bavishi, Rituja Jayant & Nishant Dey 
Production Controller: Sandeep Gupta 
Associate Producer: Kush Malhotra 
Art Director : Rajesh Koli 
Sound Engineer: Arun Crasto 
Voice Over: Ajay Gehi 

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