Centerfruit goes all-in on taste with new campaign
The campaign TVC has been directed by Prasoon Pandey
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Published: Jan 20, 2025 12:47 PM | 1 min read
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Centerfruit has come up with the “Kaisi Jeebh Laplapayee” campaign. The campaign comes with a TVC, directed by Prasoon Pandey.
In this brand-new execution for “Kaisi Jeebh Laplapayee”, the focus is all about the irresistible taste of Centerfruit, with a stranded city lady’s need to reach the airport quickly (while being on a bullock cart!) causes the bullock cart driver to think creatively and use his own craving for Centerfruit to find a hilarious solution to this problem.
Commenting on the launch, Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle India, said “‘Kaisi Jeebh Laplapayee’ is more than a tagline; it’s an expression that captures the essence of Centerfruit’s promise of irresistible taste. With this campaign, we’re bringing the focus on our signature product functionality and taste, delivering a fun and irresistible experience that leaves consumers coming back for more. It’s a true reflection of our dedication to turning every bite into a burst of joy.”
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