Casio India reinforces 60-year legacy with ‘The Calculator India Trusts’ campaign

Casio India announced the latest extension of its ongoing thematic campaign, “The Calculator India Trusts,” celebrating over six decades of excellence in supporting Indian students with tools of precision, reliability, and innovation. At the heart of this campaign is the Casio Classwiz fx-991CW calculator, a non-programmable scientific calculator designed to be the trusted academic companion for today’s learners, with a special relevance for first-year engineering students.

To commemorate this 60-year milestone, the brand has released a compelling ad film that captures the journey of a budding engineering student while highlighting the calculator's role as a trusted academic companion. The master film, along with shorter edits tailored for digital viewing, aims to strike an emotional chord with students, educators and academic institutions alike.

Speaking about the campaign, Takuto Kimura, Managing Director, Casio India, said, “For over 60 years, Casio has been a trusted name in India’s education landscape. With the Classwiz fx-991CW, we continue our mission to support students with tools that combine innovation and simplicity. This campaign is our tribute to every learner taking their first steps into the world of science and engineering and we are proud to be part of that journey.”

The Casio Classwiz fx-991CW builds on Casio’s legacy of precision with a contemporary, intuitive user interface and ultra-fast calculation speed. Designed to comply with academic examination standards, the calculator offers enhanced user experience for solving complex mathematical, scientific, and statistical problems. With a 3-year warranty and a design tailored to academic needs, the calculator aims to be a reliable partner through a student’s learning curve - from classroom preparation to exam confidence.

As India shapes the engineers and scientists of tomorrow, Casio invites students, educators, and institutions to begin their journey with the calculator India has trusted for six decades.