Casio Calculators releases campaign to mark 60 years

2025 marks a significant milestone for Casio as it celebrates 60 years since the debut of its first electronic desktop calculator.

“In India, where Casio has been a trusted academic and professional companion for generations, the brand commemorates this occasion with the launch of a dedicated campaign: “The Calculator India Trusts”. Rooted in the belief that every calculation shapes the future, the initiative pays tribute to the countless moments—both big and small—that Casio calculators have supported across classrooms, businesses, and homes,” stated a press release.

To commemorate this 60-year milestone, Casio India has planned to roll out a multi-touchpoint campaign across the country like YouTube, Instagram, Facebook along with promotional collaterals in the retail stores to deepen engagement with traders and retailers, especially across Tier 2 and Tier 3 towns, where brand trust plays a critical role in purchase decision.

“This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators aimed at taking the country forward with its applications across varied fields” said Takuto Kimura, Managing Director, Casio India. “Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.”

At the heart of the campaign is a film that explores the quiet strength of trust—an enduring legacy passed from one generation to the next. More than a device, the Casio calculator is portrayed as a symbol of perseverance, ambition, and everyday triumphs.

This creative concept has been envisioned and executed by Backlot Films with the help of seasoned producer Harpreet Singh & talented director Vishal Gupta who brought out the facets of simple yet effective storytelling to establish the trust of millions of consumers using Casio Calculators in their daily lives in India.