Brands liven up Ganesh Chaturthi festivities with creativity and devotion

Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities

e4m by Misbaah Mansuri
Updated: Aug 28, 2017 6:01 PM


Every year around August or September, the country is shaken up by a storm of activities during the ten-day festivity of Ganesh Chaturthi. It thus comes as no surprise when brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha. This year was no different in terms of brands cashing in on the buzz. We take stock of campaigns that blended creativity and devotion this Ganesh Chaturthi. 



Telecom service provider Vodafone India unveiled its initiative ‘Vodafone Eco-Ponds’ on the occasion of the 125th anniversary of Ganeshotsav celebrations in the city. Vodafone’s Maharashtra & Goa circle has partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) in an attempt to help citizens across the city celebrate and immerse Ganesha idols in an environment-friendly manner. It has set up ‘Vodafone Eco-Ponds’, a temporary water tank set-up equipped with a promoter and a life guard at eight Vodafone stores across the city. 


Punekars can visit any of the stores with their Ganesha idols, where they will be assisted to carry out the visarjan. Vodafone stores located at JM Road, Hirabaug, Wakdewadi, Aundh, Karve Road, NIBM Road, Kalyaninagar and Kharadi will be equipped with Vodafone Eco-Ponds. Further to this, devotees can also dial 7391000000 to locate all the Vodafone Eco-Ponds.


Additionally, the brand also plans to set up a Mobile Visarjan Van, which will be visiting select large housing societies, old-age homes, where it would provide visarjan facility exclusively to the residents of the society. ‘Vodafone Eco-Ponds’  were unveiled at the hands of the Suresh Jagtap – Joint Commissioner Solid waste Management Department – Pune Municipal Corporation and Dr. Shubhangi B Umbarkar – Senior Scientist, Catalysis Division - CSIR National Chemical Laboratory in presence of Ashish Chandra, Business Head, Maharashtra & Goa Circle, Vodafone India.


Shemaroo Entertainment

Integrated media content house Shemaroo Entertainment acquired rights for the live feed of one of the most popular mandals of Maharashtra, the “LALBAUGCHA RAJA” for mobile, internet and DTH platforms. Shemaroo Entertainment will distribute content of Lalbaugcha Raja (video and images) to all the telecom operators across the country. Consumers will be able to enjoy Live Darshan and Maha Aarti of Lord Ganesha on their mobile and TV sets. It will be available on Shemaroo’s latest android app “Gods” and few other select mobile apps. One can also SMS “SELBR” to 56060 to enjoy the darshan, post which, a link will be received on the mobile set and one can enjoy LIVE darshan of “Lalbaugcha Raja” by simply clicking on it. LIVE darshan of Lalbaugcha Raja will be available from 25th August 2017 onwards. Consumers who want to enjoy the Live darshan on their TV will have to subscribe to the devotional service from their DTH Operators. Live darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky- Devotion (Service No 1051), Dish - Bhakti Active (Service No 1069)& Videocon - D2H Darshan (Service No 481).



Media house Lokmat celebrates the festival with a series of unique initiatives for an emotional bonding with readers across age groups. This year, they have included a thought-provoking film - #MeBappaBoltoy, a web series #Lalbaugchi Jatra and Ti’cha Ganpati, an initiative to promote women empowerment. 


The short film titled #MeBappaBoltoy has been launched on all social and digital media platforms by Lokmat and tends to evoke respect and try and look into another version of the celebrations from Bappa’s point of view. Shot across various localities in Mumbai, the film captures Bappa’s journey across all the festival initiations that one goes through. 


#Lalbaugchi Jatra is a web series and is a behind-the-scenes look at the iconic Lalbaug moorti. Conceptualised by Agency09, the digital agency of Lokmat, this web series is a talk series between Marathi actor Chaitanya Chandratare and Santosh Ratnakar Kambli, sculptor of Lalbaugcha Raja. The web series will have six episodes which can be viewed on, Lokmat YouTube and Lokmat Facebook and will release each day starting 25th August at 9 am. The web episode will be showcasing the history behind Lalbaugcha Raja, the role of Kambli family who sculpted Labaugcha Raja since its inception and how it became popular as a series to help younger generation know more behind the scenes and tales untold. 


‘Ti’cha Ganpati will have a series of events across various locations in the state talking about women empowerment and gender equality. In Pune, as a special case, this event lends its extension to propagate safety of women though a midnight bike rally and in other locations such as Aurangabad, Beed and Sangli.



Ford is all set to celebrate the festivities with a unique installation of Lord Ganesha, made of auto spare parts for the upcoming festive season. Aimed to highlight the importance of using genuine parts, the installation consisting of disk brakes, fender, spark plugs and clutch plate among others will be open for public viewing from August 18-20, 2017 (Friday-Sunday) at the Oberoi Mall in Goregaon. 


Created by artist Madhvi Pittie from Workshop Q in collaboration with Nishant Sudhakaran, a metal artist in Mumbai, the 6.5 feet installation was unveiled by Saurabh Makhija, General Manager, Sales for Ford India. To amplify the experience, the Lord Ganesha installation will feature a special 12 cameras set up, allowing visitors to click a 180-degree photograph. Users will also be able to upload their photographs on Facebook with the hashtag #SelfieWithFordGanesha and stand to win a small Ganesha idol, also created with spare parts.

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