Adlabs Imagica unveils its Brand Promise ‘Kahaaniyan Banti Hain’

International standard theme park, Adlabs Imagica, has launched a brand campaign using a series of human stories under the tagline of ‘Kahaaniyan Banti Hain’. The first TVC in a series of commercials will be launched on Wednesday. These films are aimed at establishing Imagica as a destination that has an impact on every visitor.  The campaign conveys the stories of people from all walks of life who visit this magical world of Imagica. The outdoor and indoor rides and attractions have been beautifully woven into the script. The focus however is on human stories and moments with Imagica as the backdrop. These brand films will be aired across national and regional television channels and will also be shared and showcased on Facebook , YouTube , cinemas and other OOH media.  

Commenting on the idea behind the Brand Campaign for Imagica, Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, "These films establish the impact that Imagica has through human stories that happen here. We believe these stories will excite people who have not experienced and engaged with the brand so far and will also resonate well with more than a million people who have been to Imagica already and will help us re-engineer the word of mouth through them. There are very few brands who can claim to have an impact on the lives of people and we are happy to occupy that slot in the minds of our consumer through these films."

Says Vikram Pandey, ECD, Leo Burnett, “While exciting theme rides, thrills and an international experience is what drives people to Imagica, what they take away are memories of time well spent with their loved ones. The rides last a few minutes, but the memories one creates at Imagica, last a lifetime. This is the central idea on which we have built the 'Kahaniya banti hai' positioning for the brand.” 

Watch the online-first videos exclusively on exchange4media.