Youth Quotient: "The one thing that I don't like about our profession is TRPs"

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

e4m by Abid Hasan
Updated: Jan 8, 2014 8:07 AM
Youth Quotient: "The one thing that I don't like about our profession is TRPs"

Pooja Bhardwaj, News Anchor with NDTV, takes care of the entertainment-based special shows aired on the channel. Though Bhardwaj has been associated with television for a long time, the curious fact is her inherent dislike for TRPs.

In conversation with exchange4media, Bhardwaj speaks about her experience as a journalist and much more...

What made you choose the media industry as a profession?
When I started my career, I was 14 years of age and didn’t have an aim, but I loved what I was doing. I did voiceovers and really liked being in the media world, but it was difficult as I was ‘Earning while Learning’. I started my career with a local cable channel, eventually moved to regional and then national channel NDTV. It has been an amazing journey.

What are the three things that media industry (electronic media) has taught you over the years?
Being in media for over 15 years has made me confident, a good decision maker and also enriched my life in more than one way. I would say, it has been a great learning experience all through.

Please define your day at work.
My typical day at work begins with checking my mailbox and news to decide on the day’s agenda. Apart from assigning tasks to the team, I write, produce and anchor shows.

What do you love about your job and what are the things that you dislike?
In the media industry, each day has its own share of challenges given the dynamic nature of the profession. The one thing that I don’t like about our profession is TRPs. While our channel does not take TRPs that seriously, the industry as a whole tends to measure success or failure in terms of ratings. That is why our industry avoids producing informative shows that requires more intense engagement from viewers. Moreover, it has also forced many channels to move towards tabloid-style programming.

Which is that one project you are proud to have associated with?
Every project at NDTV that I’m associated with gives me a sense of pride. Currently, we are coming up with two new shows, one of which is an entertainment news series on ‘Major incidents of Bollywood’, where we telecast many unknown and interesting facts, while the other one is ‘Cinema ke Sikander’.

If you wouldn’t have been in media industry, what do you think you would be doing?
A counsellor.

Who is that one leader in the industry whom you look up to?
One person who has given birth to many eminent faces in today’s news industry and has also brought the country to the edge of its seat is Dr Prannoy Roy, the most respected news personality.

Five brands, channels, newspapers that you would want to work with…
Fox Traveller and TLC.

Where do you see yourself five years from now?
Five years down the line I see myself contributing to the growth of the company that I am working with and further developing my skills and expertise for taking my career a step ahead.

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