youth-quotient
Youth Quotient: "Decision-making authority is what every entrepreneur relates to"?blur=25

While the perks of working for an MNC may be higher than that of a start-up, implementing one's own ideas is what every entrepreneur relates to, says Meter Down's Mulchand Dedhia

Abhinn Shreshtha Jul 4, 2014 8:55 AM

Youth Quotient: "The best of the liars make for the greatest advertisers"?blur=25

Famous Innovations' Shweta Goud talks about the love-hate relationship she shares with advertising & how she dislikes how some brands are mistreated through irrelevant crazy ideas & how easy it is to fib here

Abhinn Shreshtha Jun 20, 2014 9:22 AM

Youth Quotient: Social Media teaches you about the human psyche: Prachi Lembhe?blur=25

Prachi Lembhe, Social Media Community Manager, Trivone Digital, says social media teaches us to express ourselves & brings people together during any kind of crisis

Abhinn Shreshtha Jun 5, 2014 8:34 AM

Youth Quotient: All that's standing between your imagination and reality is a code : Sheetal Vanwari?blur=25

Sheetal Vanwari, CEO & Co-Founder, Jinn Services says there's plentiful opportunities in India currently to create interesting digital properties, to experiment and to innovate

Abhinn Shreshtha May 1, 2014 8:00 AM

Youth Quotient: The media world is erratic, every day is a new challenge: Shruti Singh?blur=25

Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow

Deepa Balasubramanian Apr 23, 2014 8:07 AM

Youth Quotient: It's a constant adrenaline rush: Sheetal Goel?blur=25

My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM

Deepa Balasubramanian Mar 25, 2014 9:13 AM

Youth Quotient: "Videos will play an important role in tomorrow's world"?blur=25

Mobile devices have now become the second screen, and videos will be the most consumed form of content online. So, it's the most critical platform for any business

Abhinna Shreshtha Mar 11, 2014 9:07 AM

Youth Quotient: "You need not be the first to be the best in social media"?blur=25

Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla

Abhinna Shreshtha Feb 26, 2014 8:25 AM

Youth Quotient: "The energy in an ad agency is addictive"?blur=25

The kind of energy that there is in an agency is totally addictive, which is why people keep coming back to advertising. You seldom realise how much you are working; you are so full of adrenaline, says Isobar's Tanvi Pradhan

Abhinna Shreshtha Jan 17, 2014 8:41 AM

Youth Quotient: "The one thing that I don't like about our profession is TRPs"?blur=25

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 9:55 AM

Youth Quotient: "The one thing that I don't like about our profession is TRPs"?blur=25

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 8:07 AM

Amar Ujala Youth Quotient: "The uncertainties excite me the most"?blur=25

One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar

Deepa Balasubramanian Dec 18, 2013 10:24 AM

Youth Quotient: "The uncertainties excite me the most"?blur=25

One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar

Deepa Balasubramanian Dec 18, 2013 8:30 AM

Amar Ujala Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 9:53 AM

Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

Youth Quotient: "Relevance is fundamental to any social interaction"?blur=25

Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...

Priyanka Mehra Nov 6, 2013 8:50 AM

Youth Quotient: "Relevance is fundamental to any social interaction"?blur=25

Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...

Priyanka Mehra Nov 6, 2013 7:41 AM

Youth Quotient: "Nike's 'Just do it' is no more a brand tagline, but a way of life"?blur=25

Rahul Upadhyaya of MediaCom, in a candid conversation, talks about his philosophy towards work, brands he would like to work on & passion for riding, among other things...

Deepa Balasubramanian Oct 30, 2013 7:21 AM

Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"?blur=25

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...

Priyanka Nair Oct 23, 2013 8:06 AM

Youth Quotient: "On social, say it first or say it better"?blur=25

Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney

Priyanka Nair Oct 9, 2013 8:16 AM