zero-click-search

The funnel has no top anymore: How AI answers are quietly rewriting brand awareness

AI Revolutionizes Brand Awareness: The New Marketing Landscape?blur=25

Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

Will rise of Google's zero-clicks lead to increased CPCs in India?

Zero clicks?blur=25

Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts

Sohini Ganguly Jul 11, 2024 8:32 AM