virality

Instagram taps into ‘Dhurandhar 2’ virality with new editing fonts

Instagram taps into ‘Dhurandhar 2’ virality with new editing fonts?blur=25

Instagram is leaning into the Dhurandhar 2 wave, rolling out film-inspired fonts within its Edits video editing app

Vaishnavi Deshpande Mar 27, 2026 3:21 PM

Rakesh Bedi turns ‘Dhurandhar’ virality into back-to-back brand campaigns

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Viral moments from the film are now translating into ad campaigns for supporting characters

Vaishnavi Deshpande Mar 26, 2026 7:12 PM

Micro-Virality and Trendjacking: Insights and methodologies

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Guest Column: Chandan Sharma, General Manager- Digital Media, Adani Group, writes how micro-virality and trendjacking are reshaping modern marketing

Chandan Sharma May 27, 2025 12:19 PM

Cracking Virality: Where creative brilliance meets smart spends

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Viral ideas are rare, and supporting them with media spends helps amplify their reach, say industry experts from South India

Jagruti Verma Dec 27, 2024 8:58 AM