Vernacular advertising has been particularly effective in Tier 2 and Tier 3 cities, where internet usage is surging; content in native languages also has trust and credibility, say industry observers

Shantanu David Mar 7, 2025 8:38 AM

Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising

Ramneek Chadha Aug 31, 2022 9:07 AM

While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines

Mansi Sharma Dec 28, 2021 9:05 AM