As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels

exchange4media Staff Aug 27, 2020 6:09 PM


The CEO of BARC India spoke to Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group, about a range of issues concerning broadcasters

exchange4media Staff Jul 15, 2020 8:30 AM


After seeing huge hikes in previous weeks, a drop is seen in TV Viewership and smartphone consumption in Week 20

exchange4media Staff May 29, 2020 6:20 PM


While Hindi GEC continues to occupy pole position among languages, growth of regional GEC has been the defining trend of 2018

exchange4media Staff Apr 2, 2019 6:41 PM