traditional-search

From Lux to LLMs: Why Unilever’s influencer pivot risks missing the point

Prabhakar Mundkur?blur=25

Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO Fernando Fernandez’s statement that discovery is moving away from traditional search toward AI-led recommendations

Prabhakar Mundkur Apr 13, 2026 8:44 AM