traditional-search

From Share of Voice to Share of Model: Marketing’s next big shift?

Marketing's next big shift?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

From Lux to LLMs: Why Unilever’s influencer pivot risks missing the point

Prabhakar Mundkur?blur=25

Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO Fernando Fernandez’s statement that discovery is moving away from traditional search toward AI-led recommendations

Prabhakar Mundkur Apr 13, 2026 8:44 AM