toffees

From Rome to Reels: How brands turned Melody into the internet’s sweetest viral trend

Melodi Moment?blur=25

After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold

Aryendra Khan May 21, 2026 8:33 AM

Melody goes diplomatic: How a ₹1 toffee became India’s biggest PR moment

PM Narendra Modi & PM Giorgia Meloni?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental

Ganapathy Viswanathan May 21, 2026 8:00 AM