tamilaga-vettri-kazhagam

Brand Vijay & the Celebrity Effect: Why star power still works in politics and advertising

Actor-Politician Vijay?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion

Ganapathy Viswanathan May 6, 2026 8:38 AM

From Presence to Distribution: How TVK rewrote campaign scale in Tamil Nadu

Anup Chandrasekharan, Vijay?blur=25

Guest Column: Anup Chandrasekharan, COO – Regional, The EPIC Company, explains how Vijay’s campaign was a shift in how political communication is produced, distributed, and sustained

Anup Chandrasekharan May 6, 2026 8:15 AM

Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements

Actor Vijay?blur=25

Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand

Pooja Yadav Jan 12, 2026 9:25 AM