super-bowl-ad
With millions watching and dissecting ads in real time, brands can no longer blend in. Emotional resonance is now a key differentiator in an oversaturated media landscape
Aryendra Khan Feb 10, 2026 9:00 AM
Anthropic has released a series of ads, including one set to air during Super Bowl LX on February 8, poking fun at the notion of ads showing up in AI chatbots
The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste test
Vaishnavi Deshpande Jan 30, 2026 6:35 PM
Advertisers are pulling out all stops to leverage the biggest cultural moment and most impactful advertising spectacle in the USA
From Jennifer Aniston to Tina Fey to Kris Jenner, the who's who of the entertainment world graced TV commercials this Super Bowl
Ads this year were high on nostalgia with major actors reprising beloved movie and TV roles
exchange4media Staff Feb 13, 2023 1:45 PM