soft-power

The Death of the Marketing Dashboard: Why AI Agents Will Explain Results

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AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.

Brij Pahwa Jul 16, 2026 2:14 PM

The soft power of brand (Ram)ifications

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Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage

Krishna Iyer Feb 8, 2024 1:21 PM

Beyond Advertising: How brands can use soft power to make a difference

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Guest Column: Krishna Iyer, Director – Marketing at MullenLowe Lintas Group, writes on why a strong brand reputation is a valuable asset for a company

Krishna Iyer Aug 16, 2023 11:50 AM