social-advertising
Hootsuite announces partnership with social advertising leaders

These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results

exchange4media Staff Oct 27, 2016 8:05 AM

Facebook trumps Twitter as marketers' favourite?

Facebook's clearly defined audience targeting, higher affordability, availability of more ad options & trust factor draw brands & marketers in its favour, while Twitter is still working to up its ante to draw higher ad spends, say industry experts

Abhinn Shreshtha Aug 11, 2014 8:03 AM