Guest Column: Smita Khanna Kithania, COO, Newton Consulting India, writes on how the impact of teaser ads is amplified because the curiosity has already built emotional investment

Smita Khanna Kithania Oct 7, 2025 2:53 PM

Khanna, chief operating officer, Newton Consulting India, talks about breaking stereotypes and how her multi-cultural upbringing has shaped her

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Guest Column: Smita Khanna, Chief Operating Officer, Newton PR, writes on how to measure and leverage the impact of digital PR

Smita Khanna Feb 23, 2023 11:16 AM