Authors

Smita Khanna Kithania

COO NA NA

Smita Khanna Kithania, COO, Newton Consulting India

The Power of Teasers: Building a launch narrative that leaves them wanting more

Smita Khanna Kithania, Newton Consulting India?blur=25

Guest Column: Smita Khanna Kithania, COO, Newton Consulting India, writes on how the impact of teaser ads is amplified because the curiosity has already built emotional investment

Smita Khanna Kithania Oct 7, 2025 2:53 PM