short-video-platforms

OTT, short-video platforms power India’s microdrama growth

OTT, short-video platforms power India’s microdrama growth?blur=25

Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access

Kanchan Srivastava Feb 10, 2026 9:03 AM

Small is the new big: Short-video platforms expected to make Rs 600-800 cr ad rev in 2 yrs

short videos?blur=25

In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts

Javed Farooqui Oct 6, 2022 8:19 AM