second-screen

Why FIFA matters to Indian marketers

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

Second-Screen Strategy: How multi-screen IPL viewing is changing marketing

Second-Screen Strategy?blur=25

IPL viewership stays TV-focused, but brands tap second-screen behaviour to turn match-time excitement into real-time orders, driving sharp spikes in consumption during live games

Shalinee Mishra Apr 6, 2026 9:34 AM