search-economics

FMCG search economics shifts as AI overviews inflate acquisition costs by up to 40%

FMCG, search economics?blur=25

With increasing costs and discovery becoming competitive, FMCG brands are moving from driving traffic to owning the answer, and are creating crisp, structured content that Google can easily pick up

Sunidhi Vijay Dec 8, 2025 8:43 AM