With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics

Anuja Jain Jul 22, 2026 8:51 AM

With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content

e4m Staff Jul 10, 2026 2:53 PM

The search giant has quietly deprecated one of SEO's most-used structured data features, signalling a decisive tilt toward AI-driven search over markup-based visibility tactics

e4m Staff May 12, 2026 10:22 AM